ECPAT USA launches campaign “Does Your Hotel Know?”

ECPAT-USA’s new Public Service Announcement and campaign, “Does Your Hotel Know?”, calls on hotels and travellers to learn the signs of sex trafficking and take action.

Sex trafficking victims – including children – are often bought and sold in hotel rooms and exploited in prostitution, ranging from budget properties to luxury resorts. Service providers and law enforcement agencies report that nearly all victims they come in contact with have been exploited in hotels.

A trafficker may run his business out of a hotel room, putting employees in a unique position to identify victims and alert authorities. From check-in to check-out there are a number of indicators victims and traffickers exhibit during the time they are on a hotel property.

Today, ECPAT-USA is launching the PSA “Does Your Hotel Know?” as a call to action to hotels and their customers. With proper training, a front desk clerk or a housekeeper can notice that something is not right and respond. ECPAT-USA promotes The Code, the only voluntary set of business principles companies can implement to prevent sex tourism and the sex trafficking of children.

ECPAT-USA’s new campaign promotes corporate social responsibility and encourages hotel brands to join The Code and take a stand against sexual exploitation. Major companies currently implementing the Code include Hilton Worldwide, Wyndham, Carlson Companies, Orbitz, and Delta Airlines.

Estimates state that 100,000 American children are victims of sex trafficking in the United States and 300,000 are at risk. Over 4,000 children just in NYC were found to be victims of sexual exploitation, and the National Center for Missing and Exploited Children (NCMEC) received over 500,000 reports of sexual exploitation in 2013 alone.

Katrina Owens, survivor of trafficking and victim advocate, was exploited in prostitution the United States and in New York City beginning at the age of 16. She spoke about her experience of being taken to hotels:

Some of the top hotels they look at you and they know; its like when your eyes meet you know that something might not be right, ‘should I say something, should I not say anything, or should I just turn my head?’ And quite often, they turn their head

Despite the number of victims, the hotel industry has been taking a stand.

“We’ve made a lot of progress working with hotels in the United States. The travel industry has become really active because they know they can make a huge difference in the lives of victims – says Michelle Guelbart, Director of Private Sector Engagement for ECPAT-USA.

With almost every training I lead, someone tells a story about how they have witnessed something on a hotel property. Our hope is that training to prevent and identify child sex trafficking becomes standard with the hospitality industry.

The Code is proud to support ECPAT-USA’s “Does Your Hotel Know?” campaign throughout July 2015.  

You can watch the campaign video and learn more about ECPAT USA’s collaboration with The Code by visiting

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